2026

Communication & Media

Decoding Digital Engagement

A technical assessment of social media metrics used to evaluate campaign effectiveness and audience reach.

#marketing#analytics#data#digital#social

Quiz Intelligence

Total Questions

6

Difficulty Level

medium

Progress

0/0

0%

Quiz Questions

Answer all questions below and test your knowledge.

1
Which metric is calculated by dividing the number of individual users who saw a post by the total number of followers on a page?
Question 1
2
A brand notices a high number of impressions but a very low click-through rate (CTR). What does this data most likely suggest?
Question 2
3
In the context of paid social advertising, what does CPM stand for?
Question 3
4
Which of these metrics is considered a 'vanity metric' because it indicates scale but not necessarily business value or deep engagement?
Question 4
5
What is the primary difference between 'Reach' and 'Impressions'?
Question 5
6
If a social media manager wants to measure the efficiency of a campaign in turning viewers into leads, which metric is most critical?
Question 6

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Decoding Digital Engagement

Quiz Intelligence

Quiz Questions

Which metric is calculated by dividing the number of individual users who saw a post by the total number of followers on a page?

A brand notices a high number of impressions but a very low click-through rate (CTR). What does this data most likely suggest?

In the context of paid social advertising, what does CPM stand for?

Which of these metrics is considered a 'vanity metric' because it indicates scale but not necessarily business value or deep engagement?

What is the primary difference between 'Reach' and 'Impressions'?

If a social media manager wants to measure the efficiency of a campaign in turning viewers into leads, which metric is most critical?