Assess Mass Media Operational Knowledge

Probe the foundational elements of mass media systems, their societal roles, and key theoretical models.

#mass media#audience analysis#media theory#journalism ethics#media regulation#broadcast media

Total Questions

8

Difficulty Level

medium

Progress

0/0

0%

Quiz Questions

Answer all questions below and test your knowledge.

1
Which theory posits that media influences public perception by highlighting certain issues over others?
Question 1
2
What term describes targeting specific audience segments rather than a broad public?
Question 2
3
Who developed the two-step flow model of communication?
Question 3
4
In mass media, what does the term 'gatekeeping' primarily refer to?
Question 4
5
Which U.S. agency primarily regulates broadcast media?
Question 5
6
Cultivation theory suggests long-term media exposure leads to what?
Question 6
7
What is a key characteristic of oligopoly in media ownership?
Question 7
8
The hypodermic needle theory views media effects as what?
Question 8